motra pwr mid
Type
Brand task
Time Taken
3 months
Year
2025
info
The MoTra PWR Mid was designed as part of MoTra’s debut SS26 collection, merging luxury sportstyle with performance functionality. The aim was to create a versatile mid-cut silhouette that combined premium materials with a bold, retro futuristic aesthetic, positioning the shoe at the intersection of fashion and sport.
brief
MoTra is a new luxury sportstyle brand launching its debut SS26 collection, blending high-fashion detail with performance-inspired design. The brief for the footwear line was to establish a strong brand identity through bold silhouettes, premium materials, and innovative constructions that bridge the worlds of sport and style. The goal was to create statement pieces that align with MoTra’s vision of modern luxury while ensuring wearability and functionality.
process
The design process for the PWR Mid began with research into luxury sportstyle footwear, identifying how performance-driven details could be translated into a fashion forward silhouette. Initial sketches explored proportions, material contrasts, and asymmetrical constructions. Prototyping focused on testing combinations of premium leather, breathable mesh, and sculpted TPU overlays to achieve both comfort and a bold aesthetic. Throughout the process, close collaboration with factories ensured technical feasibility, while feedback from marketing and product development guided adjustments to align with the SS26 collection’s vision.
tooling
renders
